Friday, September 07, 2007

Carter's (BOOZE) Olly

So I'm driving around our local shopping center tonight and I notice something I hadn't before which deals with the proper positioning of a business establishment to maximize exposure to your target audience.

It would appear that the Commonwealth of Virginia has nailed it. In their entrepreneurial prowess, they have placed an ABC liquor store right between Carter's (clothing store for infants and toddlers) and Olly (shoe store for the same crowd).

Perhaps they're saying more to the state of parents after dragging their cracker munchers through those stores for hours.

But hey, at least there are multiple "Pregnant and Expecting Mothers" parking places right in front of the ABC store now.

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